Social media takes time. Serious time. There’s posting, commenting, liking, engaging, following, creating – it’s enough to get even the most gung-ho girl or guy feeling seriously overwhelmed. I always say, first thing’s first: You need a plan. If you already have that plan in place, but are struggling to keep up with the day-to-day, it might be time to take a look at the tools that can help you accomplish your daily list of social media to-do’s.
I have a few favorite social media tools that I absolutely cannot live without. And they are:
1. Sprout Social
I can’t begin to tell you how much I love Sprout Social. It is the main way I keep track of feeds, accounts, conversations and chatter on several social media channels. In one handy dandy dashboard I can access Twitter, Facebook, Instagram, Google+ and LinkedIn. I can respond to messages and comments, I can schedule posts, I can monitor hashtags and search terms, I can even track the competition! And, when it comes time for end-of-the-month reporting, Sprout Social knocks social media analytics out of the park. You can try the software for free for 30 days, and then there are several levels of service starting at $99 per month. If that doesn’t suit your budget, check out HootSuite or Buffer, both awesome social media management tools and while not as robust, they are wallet-friendly.
You know those days when you just DON’T KNOW WHAT THE HECK TO POST? Yeah, unfortunately, depending on what your business is, you’ll likely have those from time to time. Don’t worry! And don’t give up! There’s tons of shareable content out there on the world wide web, you just have to find it! I love Feedly for this purpose. Sign up for a free account and track blog posts on specific genres like craft beer or photography or health and fitness or whatever aligns with your brand’s social story. Share interesting articles with your audience from time to time and fill up that dead space. You can integrate Feedly with Sprout Social, which by they way, is totally spectacular.
Research shows that integrating text into your social media images can do great things for response and shareability. Try working in quotes, blog headlines, motivation, into your images. Wordswag is a great FREE app that automatically turns your words into designer text – in seconds, really. Choose from their library of backgrounds and pics, or use your own.
Another awesome image creating tool, Canva helps you easily create beautiful designs and documents in a variety of sizes that are compatible with social media. Choose a format for a Pinterest post, a blog graphic, a Facebook post, a Twitter post (and more!). Then choose from tons of backgrounds, fonts, images and stamps to make it look compelling and professional.
If you use Pinterest to market your business Tailwind is a great tool to add to your box. The greatest benefit? You can schedule your Pins out ahead of time, which is incredibly helpful if you have a robust Pinterest strategy (and if you’re using it, you should be using it robustly, IMO). This software starts at just $9.99 a month and let me tell you, it’s a Pinterest marketer’s dream come true.
There are so many social media marketing tools out there. These are just 5 of my faves. How about you? What tools do you love that seriously help you cut down the time and create amazing social media posts? Share in the comments below! I’d love to hear from you.